BASEBALL / DECISION SUPPORT
The Arm Tax
A bullpen decision tool that puts pitcher fatigue in run-value terms. Compare a tired elite reliever with a fresh arm, with recent workload in the picture.
Read about The Arm Tax ↗IN GOOD COMPANY. IN THE GAME.SOFTWARE & ANALYTICS · VT SPORTS SOLUTIONS
THE STAFF’S DESK
Built for
the way your
staff works.
Software for the people behind the game. Find your next coach. See the game more clearly. Get your time back.
Let’s build something ↗ Explore the work ↓A little less busywork.
A little more ball.
SAMPLE CALL SHEET
Your next call, ready.
Your next call, ready.
An interactive football call sheet with fictional plays and situations.
Explore coaching tools ↓WORKING PREVIEWS / SAMPLE CONTENTPick a tab. Take a look inside. ↗
“My new scorebook is saving me today.”
Aaron GoldsmithVoice of the Seattle Mariners The people behind the work ↗01 / THE COACHING TOOLKIT
More time for
the actual coaching.
Tools shaped around how a staff prepares,
finds people, and calls a game.
COACHING & PEOPLE
Avenue 1
Coaching intelligence that connects the full story: career history, coaching philosophy, and the relationships behind a staff. Built for the people finding their next coach.
Visit Avenue 1 ↗A first look at the coaching work. Interactive previews above use illustrative content.
02 / MORE FROM THE WORKBENCH
From the sideline to the broadcast booth.
What would you do with...
Every engagement starts the same way: I sit with your staff and ask what's repetitive, what's slow, and what's one mistake away from a bad day. Then I build the thing that makes it go away.
Most of my clients aren't technical, and that's the point. They want someone they can trust to handle the software, without having to think about databases, APIs, or deployment, so they can focus on the work that actually matters.
Generic tools weren't built for your workflow. In the AI era, every staff deserves software that fits exactly how they operate, not the other way around.
The scaffolding is easy. The architecture is hard. AI can stand up a working prototype in an afternoon, but it can't tell you whether your data model survives the second use case, or whether three integrations will quietly corrupt each other under real load. That's still the same craft I came up doing — at internet scale, in production, on systems people actually depended on.
Track record
Backend Engineer, category-defining adtech
On the engineering team that productized retargeting — a new category of advertising. Pixel tracking and cookie sync at billions of events per day, real-time bidding under a 100ms budget, and the distributed systems plumbing that made any of it possible at internet scale.
Growth Engineering, pre-IPO
Wired the marketing stack (Segment, attribution, lifecycle tooling) into the product itself, so growth and product spoke the same language. Also partnered with the research org on whitepapers covering large-scale data processing on Spark, Luigi, and the warehouse.
Various Startups Product Engineer & PM
Several early-stage companies, wearing both hats. I know how to stand up a production system from scratch: the 0-to-1 work where there's no platform team to lean on, and the choices you make in week one decide what breaks in year two. My specialty inside that: the data and analytics stack that powers the product and the C-suite BI layer reading from it — one source of truth, two very different audiences.
Six ways to make the repetitive, slow, and risky work disappear.
Custom AI Assistants
Purpose-built bots for scouting, research, and broadcast prep, trained on your data.
AI Integration & Strategy
Bring AI into your existing workflows without replacing what already works.
Analytics Dashboards
Live dashboards that surface what matters, not generic BI templates.
Custom Reports & Metrics
Your data, your definitions. Custom pipelines built on the tools you already use.
Workflow Automation
Automated pipelines that ingest, process, and publish. No manual steps.
News & Content Monitoring
Curated feeds that track your beat so you don't have to.
The people who trust me with game day.
There's not a day that goes by where I don't think “my new scorebook is saving me today.” Has completely changed my life.
Guy Haberman
Big Ten Network play-by-play announcer (football and basketball), 49ers sideline reporter.
Yogi Roth
NBC Football Analyst and Founder of the Y Option Podcast.
Rhett Lewis
Big Ten Network play-by-play and sideline reporter, NFL Network analyst.
Winston Venable
Founder of VSGPro Agency, college football.
Mid-Market MLB Franchise
Front-office analytics engagement.
Interested in working together?
Whether you have a project in mind or just want to ask a few questions, I'd love to hear from you.
